Branding

Transitioning from High Fashion to Casual Fashion implies infusing magic and elegance from a culture that has left an indelible mark on the world, manifesting through the prestige derived from donning handmade attire.

Blini aspired to create a new brand that would resonate with a broader audience, crafting dresses suitable for various casual settings such as cafes, offices, parks, streets, meetings, and dates.

Founded in 2003 by Miradije Kukaj, Blini’s legacy was continued by other family members, propelling the brand to new heights. In a tribute to their mother, the three brothers decided to name the new brand after her. Given that “Mira” is the affectionate name by which every family member and employee refers to her, the brand adopted the name MIRA.

The butterfly logo symbolizes liberty, feminine vibes, and evolution. The combination of the letter M and the butterfly icon provides a succinct representation of the brand’s essence.